Donald Trump isn’t just a president—he’s a business empire in motion. According to his latest 234-page financial disclosure filed June 13, Trump raked in more than $630 million last year alone, pulling income from real estate, luxury clubs, cryptocurrency, and—most uniquely—his name.
The Trump brand is now as much a product as it is a persona. Roughly 75% of his reported earnings came from flagship properties like Mar-a-Lago and his international network of golf courses and hotels. But Trump’s income stretches far beyond bricks and mortar. In a surprising twist, he pocketed $57 million from cryptocurrency ventures, including World Liberty Financial and a new memecoin launched in 2025.
Then there’s his retail reach: Trump-branded watches, sneakers, perfumes, and even a Bible—complete with the U.S. Constitution and the lyrics to “God Bless the USA”—netted over $8 million combined. Whether it’s “Trump Mobile” cell phones or a golden “T1” phone retailing at $499, these products often don’t originate from Trump companies directly. Instead, Trump’s name is licensed through DTTM Operations, the entity managing his branding rights.
And while critics claim Trump is profiting off the presidency, his team insists all assets are legally held in a revocable trust and comply with ethics rules.
Brand expert Robert Passikoff calls Trump a “human brand”—like a political Martha Stewart—whose fans buy products not just for function, but as statements of loyalty. For many, a Trump Bible or mobile phone isn’t just merchandise; it’s a flag planted in the cultural landscape.
From luxury high-rises to political memorabilia, Trump has turned his identity into a business strategy—and for now, it’s paying off big.